bookshop
Book/Shop
Concept Retail

Book/Shop is a design-minded, multi-disciplinary brand offering objects, events, and experiences related to books and reading. Founded by Erik Heywood in 2011 and run by a small team in the San Francisco Bay Area.

Role - Manager

 Product photography and direction
 Email-marketing design
 Editorial projects
 Visual merchandising​​​​ (e-comm and in-store)
 Web design
 Operations​​​​

Founder - Erik Heywood
Assistant Photographer - Ryan Burns
Retail Assistants - Kimberly Corona, Angelika Ingham


 mate
Mate Fertility
Branding, Web Design

mate fertility represents a network of fertility specialists who are making the path to fertility less complicated, less expensive, and a lot more accessible. They do this with an always-available network of fertility centers run by experts who care, a branded experience that brings all resources under one roof, state-of-the-art treatments clearly explained and easily kept track of, and services delivered in a positive, warm environment. ​​​​


Role - Web Design & Production Assistance

 Web page design
 Assisted in building web quiz​​​​
 Managed illustration file library
 Assisted in developing brand guidelines for illustration use​​​​
 Sourced found photography

Agency - Partners & Spade
Creative Directors - Andy Spade & Erik Heywood
Art Director - Parker Argote
Lead Designer - Lauren Espeseth
Account Director - Nicole Solano
Account Associate - Angelika Ingham
UX Designer - Lauren Wills
Illustrator - Sandra Javera


 siia
Siia Cosmetics
Branding, Web Design

Siia Cosmetics is an American Beauty Company, founded in 2019 by a small team of entrepreneurs and beauty experts with a mission to bring the highest-quality luxury cosmetics to the greatest number of people, because we believe in this fundamental truth: everyone deserves beauty.​​​​


Role - Web Design & Production Assistance

 On-set still photography​​​​
 Management of file library​​​​
 Secondary assistance in product photography color correction
 Product description copy writing​​​​
 Collection merchandising of product and editiorial photography
 Market Research on color matches across all makeup SKUs​​​​
 Management of market research data​​​​
 Secondary assistance in video editing and formating for web use
 Created GIFs for all product SKUs
 Designed e-comm purchase emails

Agency - Partners & Spade
Creative Directors - Andy Spade & Erik Heywood
Art Director - Parker Argote
Lead Designer - Lauren Espeseth
Account Director - Nicole Solano